A BBC TV Show Tells Millions of Viewers that ME/CFS is a Trivial Joke
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A British TV show called "Dragon’s Den" which has an audience of 3 million viewers knowingly aired an episode on January 18, 2024 in which a guest named Giselle Boxer talked about being "cured" from severe Myalgic Encephalomyelitis / Chronic Fatigue Syndrome (ME/CFS) by putting a bead in her ear called an "Acuseed" which purportedly triggers certain acupuncture points. People all over the world watching this show were told this had cured her of severe ME/CFS and brought her from bedridden to completely cured.But there have been no studies on "Acuseeds", there is no research to back up her claims, no way of knowing if Acuseeds had anything to do with her recovery, and "Acuseeds" don’t even come from acupuncture or any kind of traditional medicine, they were simply made up by someone who took a few classes in acupuncture.
There is no known cure or even viable treatments for ME/CFS according to every ME/CFS researcher around the world.
An ME/CFS patient named Agy Lena has been following this story beautifully, so check out her Twitter (@agy_lena) and Instagram (agy.lena) accounts for the most current information. She recommended this as the best article published to date on the scandal.
The show "Dragon’s Den" features entrepreneurs who show a panel of 5 wealthy investors (the "dragons") their product and the investors choose to invest or not live on the show. In this particular episode, all 5 entrepreneurs invested in the "Acuseeds" with excitement.
The show told 3 million viewers worldwide (plus all the people who watched it later in various ways which is millions more) that ME/CFS is not a real or serious illness and can be cured with simple, cheap, currently available treatments like "Acuseeds"; Reinforcing and strengthening the same prejudice we have all fought against and suffered from for decades. Anyone watching this show walked away thinking there is no reason for additional care programs, hospital and doctor education, or research funding because any ME/CFS patient could be cured by cheap, currently available "treatments" like Acuseeds.
Giselle Boxer has also previously credited her recovery to positive thinking, and talked about how sad it is that so many ME/CFS patients are still suffering because they are "stuck in a negative mindset".
"There is a lot of negativity…People get very bogged down with their condition and symptoms. It’s all they think about. They are very stuck in that negative mindset."
- Giselle Boxer
ME/CFS patients are real people with real dreams, aspirations, passions, loves, families and life long careers and accomplishments ahead of them that are ALL taken away by ME/CFS. I don’t know a single ME/CFS patient who wouldn’t do ANYTHING to get all of this back, including any kind of therapy to resolve "negative thinking". Thinking more positively has never cured a single person who actually has ME/CFS. If positive thinking cures you, it means that negative thinking was the cause of your symptoms and you never had ME/CFS to begin with.
The BBC, Dragon’s Den, and Giselle Boxer think it is ok to trivialize an illness that has destroyed millions of lives by taking a treatment for this illness seriously that has undergone zero testing and isn’t even real acupuncture or any form of real traditional medicine, but something someone with no degree or qualifications of any kind simply made up. It involves putting a bead in your ear that supposedly triggers "acupuncture points". This is irresponsible for any subject, but when the product is credited on the show for curing a real illness, the consequences are unimaginably horrific because people watching the show believe it is real and true.
The BBC do background checks and investigations into any kind of product they are vouching for and airing on TV even if it is not said to be a cure for a chronic illness. They would do more background research than this into the product and Giselle Boxer herself if she was selling paint brushes or a new kind of screwdriver. Let alone a cure for a chronic illness.
And they certainly would do more background research for a product purported to cure any other health condition. The BBC would never let someone on Dragon’s Den claim that an unproven product cured cancer, or MS, or Lupus, or Diabetes, or any other illness; Or even something much more trivial like baldness or dry eyes. And furthermore, no one would get away with making claims like this about a treatment for any of these illnesses. They would be boooed off the stage and kicked out immediately, if for no other reason, for fear of huge public backlash or lawsuits.
But with ME/CFS, The BBC somehow feels like it is perfectly fine and our society lets it happen. What is it about ME/CFS that makes this ok? Do they not realize that ME/CFS affects real human beings?
And do they not realize that ME/CFS has no known cure or even cause? Do they think that with all the Nobel prize winning scientists trying to find a cure, it was Giselle Boxer who found one with a bead in her ear? ME/CFS cannot be cured by putting a bead or even a bean in your ear, whether it’s a black bean or a pinto bean or even a chickpea. 😉
ME/CFS patients lose everything from this illness and often lie bedridden for decades. They not only lose their ability to be physically active, they often cannot even move at all and are forced to lay completely still for endless days/weeks/months/years. ME/CFS patients also lose their minds to a blurry mental fog that takes away the essence of who they are as people and their ability to express that. And they often face a myriad of unbelievable symptoms on top of this that make life a constant struggle and oftentimes put patients in constant pain. This is REAL, PROFOUND suffering unparalleled by any other chronic illness and it is absolutely shameful for a news organization as credible and popular as The BBC to not look into any of this and air this episode, and then go on to defend it when all these problems were brought to light by ME/CFS advocates who contacted the BBC and spread messages criticizing the show across social media.
Lauren Hoeve - @dutchlauren on Twitter, a 28 year old woman from the Netherlands with a whole life ahead of her JUST ended her life on Saturday, January 27th by Euthanasia as a direct result of the same prejudice that BBC happily and knowingly aired all over the world and which they are continuing to defend. As well as the mentality that Giselle Boxer has publicly shared that ME/CFS is caused by "negative thinking". Because if it were not for the continued ignorant, callous spread of prejudicial misinformation like this, ME/CFS would have proper research funding, we would have proper treatments and/or a cure by now and no one with ME/CFS would be faced with the decision to end their lives because their suffering is so severe and they have no hope for an end to that suffering. It is misinformation like that shown on Dragon’s Den that perpetuates this prejudice and thus perpetuates the suffering of ME/CFS patients.
We have all worked so hard with the tiny amount of energy we have to slowly change the public’s image and understanding of ME/CFS and what the BBC just did countered this directly. This show likely had more reach than anything else related to ME/CFS in history. And who is someone more likely to believe - The BBC, or a bunch of patients who have no credentials or notoriety?
BBC News, the TV show Dragon’s Den and Giselle Boxer are directly responsible for the future deaths and suffering of millions of ME/CFS patients due to their spread of this bigoted misinformation. Because what they have done will have a profound effect on the future awareness of ME/CFS. People who saw the show or know about it will say or think "but you can be cured of this disease by putting a bean in your ear, so why are you just lying there? Why don’t you try harder to get better? Why are you letting negativity ruin your life? Etc". More people will disbelieve and neglect ME/CFS patients rather than take them seriously and help them get the care they need to avoid them getting worse, deathly sick, lose their entire lives or worse. And if the public thinks a simple treatment already exists, they won’t donate to ME/CFS research because they won’t think there is any reason to.
The truth is that there are few ways in the world to give money that has such a huge impact on the quality of life of people per dollar as giving to ME/CFS research.
ME/CFS is not a joke to use to pawn snake oil products. Aside from the suffering the illness causes to patients and everyone who loves them and must devote their lives to caring for them, when someone becomes sick with ME/CFS the whole world loses everything that person might have become or contributed to the world. And we may lose their life itself to ME/CFS directly or to suicide. We are talking about millions of people! Think of all the incredible, beautiful things that were never created because of ME/CFS!
Shame, disgrace, irresponsibility, gross selfishness and a lack of any kind of empathy are the only words left repeating about this segment of BBC News, Dragon’s Den, and Gisselle Boxer.
It is 2024 and this needs to stop. Now. We are real human beings and our suffering is more real than most people could ever imagine.
Love,
Whitney
PS. I am publishing this a few weeks after this event occurred because I tried to have a shorter version published as an op-ed by a national newspaper, but was unsuccessful. 🙁